A Marketing Strategist, Writer & Producer.
CV
Professional Summary
With over seven years' experience in content, digital and physical marketing, I offer a well-rounded and in-depth set of skills and knowledge to add true value to any marketing team.
Specialising in content, social media (paid & organic), SEO and video strategy, in both B2B and B2C environments, I have a proven track record of delivering growth and results, even against the most ambitious of KPIs.
Having worked within start-ups in their infancy, all the way through to multi-national corporations, I understand how to build teams, manage change and work with whatever resources are available to identify key growth opportunities.
Skills
Content Strategy Writing Campaign Management Editorial Strategy
Social Media (Paid & Organic) Events Team Management Product Marketing Video Production CRM Management Brand Collaborations & Partnerships Influencer Marketing
Work Experience
2018 - 2020
Audio Network
Content Manager > Senior Digital & Content Manager
Head of Social Media (paid and organic), Content, SEO and Video strategy; ensuring full alignment across all channels. Major stakeholder in all major campaigns, from ideation to implementation and performance review. Also a key stakeholder in strategic business development decision groups. Promoted Jan 2020.
2016 - 2018
New Look & New Look Men
E-commerce Content Manager > Brand Content Manager
Developed a content strategy for New Look Men to improve brand awareness. Oversaw all content from homepage, emails, social media, editorial and video, ensuring all were on-brand and aligned. Promoted to Brand Content Manager for both menswear and womenswear. Tasked with bringing greater strategy to the whole brand’s content marketing.
2014 - 2016
The Idle Man
Copywriter & Music Editor > Editor/ Content Manager
Grew the editorial team from myself and one assistant to managing a team of fifteen staff writers, sub-editors and deputies. Monthly traffic increased by over 2000% in my time as editor by implementing a strong SEO-based editorial strategy. Managed all editorial, social media, copywriting, CRM and design staff to ensure content and brand alignment. Promoted in Jan 2015.
Education
2010-2013
Southampton Solent University
BA (Hons) - Journalism
2008 - 2010
West Kent College
English Language | English Literature | Media Studies
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Interests
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