Marketing Strategist with  
proven
record of delivering growth.

Every company I've worked at has had very different needs, goals and infrastructures. This has taught me you need to analyse your current set up closely - identify the areas that could deliver the fastest growth and double down on them. Through a detailed and meticulous strategy document, I track progress in our key areas on a weekly, monthly and quarterly basis. Should we not be getting the desired results, our measurement framework will allow us to test crucial variables within the strategy, to improve results or disprove the original theory. Not rigid, the strategy will always allow for switching focus and moving onto a plan B - Z. 

​

None of that is possible without building the correct team culture. Valuing Roles over Titles, I build flat hierarchical teams that allow each member to try new things and develop their skills, whilst aligning all tasks to the teams agreed mission statement. This means everyone's pulling in the same direction, it builds trust among the team and breeds a culture of togetherness as no one is "above" a certain role. By valuing reviews and feedback just as much as ideation and creativity, I encourage "total marketing", ensuring we share in a pool of knowledge, experience and development.